Digital Training & Seminars
Connected thinking for digital media businesses
The digital economy is changing the way businesses and individuals work, communicate, inform, entertain, sell and buy. Already we are seeing the impact of the huge commercial opportunities:
- Online advertising spend reached just over $1.4 billion in Australia in 2006, (IAB Australia estimates)
- Mobile marketing advertising is expected to reach $4.3 billion by 2010 (Sensis estimate)
But these opportunities bring questions. How can your company leverage these opportunities? What business models will prevail? How to bring your company up to speed, and ensure that they understand the risks – and the opportunities – from the digital environment.
Digital business thought leadership
The Business of Digital… seminar and roundtable series was recently launched in partnership with AIMIA (Australian Interactive Media Industry Association). For press coverage of the launch click here
http://business.theage.com.au/employers-draw-the-line-on-soaring-it-salaries/20071127-1d7v.html#
http://www.computerworld.com.au/index.php/id;450805174;fp;4;fpid;1398720840;pf;1
http://www.bandt.com.au/articles/EC/0C0526EC.asp
The seminar series presents up-to-date insights into prevailing business models and strategies on digital content and applications, video, e-commerce and m-payments, mobile marketing and advertising, to help you stay competitive.
The first seminar is The Business of Digital Content will be on February 28 in Sydney. The details of the seminar are on the AIMIA website. The expert panel of speakers and case studies will help you navigate the new digital economy by understanding the new business relationships, the value chain and industry dynamics of the digital future.
Interested in receiving advance notice of seminars and research papers? Click here to be added to the database. (We are serious about your privacy under the Spam Act. your information is kept secure and not on-sold to third parties).
In house briefings
We provide customised in-house training and briefings for companies on various aspects of digital advertising and sales. We work with you to develop the opportunities in:
- Mobile advertising – what’s the hype, and why? VentureOne provides insights into the evolution of business models and success stories in this dynamic environment.
- Mobile content – how to take your branded content on-portal and off-portal.
- Mobile services value-chain and eco-system – how to identify commercial opportunities.
- Mobile marketing guide and case studies for marketing executives and agencies.
- Advanced online advertising sales training
VentureOne’s Claudia Sagripanti has participated in various industry conferences and forums on various topics on mobile content, marketing and advertising, and is available as speaker, panelist, chairman or moderator. She is joined by a panel of industry experts with real world, hands-on experience.
For more details on executive briefings, please contact us.